Over the weekend, I see an ad in a magazine for Baby Lips lip balm by maybelline.
I am relieved, because I now have a perfectly good reason why I should get my groceries from Target FIRST thing Monday morning.
I go to Target and see the new highly acclaimed product, and it's a whopping $2.99. I am thrilled that this newly advertised gem is so affordable.
I choose pink punch.
I wear it.
And, I am happy.
That is the story of how (easily) advertising works on me.